Look at your aging report. How many of those past-due accounts have actually already paid you, with the cash sitting unapplied because no one has had time to match it? For most mid-market credit teams, the number is uncomfortable. Manual cash application doesn't just eat hours. It puts paying customers on credit hold, inflates your DSO, and forces you to make credit decisions on numbers that aren't true.

You already know automated cash application would fix this. That was never the question. The question was always cost. Real automation was built for the Fortune 500, with six-figure contracts and year-long rollouts, so mid-market credit teams kept doing it by hand. That is finally changing.

Join Billfire CEO John Lockhart for a candid, practitioner-led session on what cash application automation looks like when it's actually priced for mid-market teams. No demo theater. We'll get into the real mechanics: every payment format, the short-pays and deductions that make matching hard, the month-end crunch, and how automation hands your team only the exceptions that need a human.

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What you will walk away with:

• A simple way to measure what manual cash application is really costing your team, and what it's doing to your DSO.

• How automated matching handles ACH, checks, cards, wires, lockbox, and EDI in one place.

• The right way to resolve short-pays and deductions without turning collectors into investigators.

• The questions to ask before you buy any cash application software.

• How try-before-you-buy lets you watch it run on your own books before you spend a dollar.

Who should attend

Credit managers, AR leaders, controllers, and CFOs at mid-market B2B companies who are tired of applying cash by hand.